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Concept

Talk & Exhibition Opening
December 3, 2024 — 6:00 PM

The ADI Design Museum presents an exhibition centered on a publishing work by Luigi Patitucci, a designer, historian, and critic of design. Patitucci is one of the most multifaceted and intriguing figures in the international design landscape and currently the most prolific author in the field of design criticism. The exhibition, titled “Design is a Fairy Tale!”, features 23 oil paintings on canvas, one for each tale, all created by the author. Through his work, Patitucci explores the frequencies of contemporary tales, rewritten by eminent international figures from the media sphere of design, alongside contributions from renowned writers involved in this narrative endeavor.

Moderator
Mariacarmela Scrudato, Historian and Design Critic

Speakers
Luigi Patitucci, Designer, Historian, and Design Critic
Luciano Galimberti, President of ADI
Vincenzo Castellana, Designer and ADI National Board Member
Annalisa Spadola, ADI Sicily Delegate
Elena Salmistraro, Artist and Designer
Giorgio Tartaro, Journalist and Television Host
Giovanna Castiglioni, Castiglioni Foundation
Cinzia Pagni, Designer and ADI Lombardy Delegate
Flavia Patanè, Designer, CEO of Effepi Jewelry, and Product Developer at Moncler
Tomoko Mizu, Designer
Margherita Pincioni, Journalist
Carlo Contin, Designer
Attilio Patania, Graphic Designer

For companies
Salvatore Pennisi, Gufram
Gianluca Tornabene Mollura, CEO of Mohd
Gianluca Sanfilippo, CEO of Hybrids & Icon
Salvatore Mistretta, CEO of Domus Laboratorio Arredo
Marco Arena, CEO of Marco Arena Ebanisteria
Claudio Di Forti, Designer at Spiver
Alessandra Bruccoleri, AAB Studio – Architecture + Design
Salvatore Marotta, CEO of Eurocassonetto