Concept
MONDAY, NOVEMBER 11
Foyer 3:00 PM | Book Presentation
Dante Discovers Europe – European Geography in the Divine Comedy
Author: Paola Allegretti, Publisher: Bandecchi & Vivaldi
With Lorenzo Becattini and Paola Allegretti
Dante mentions 63 places across Europe, including states, regions, cities, mountains, and rivers. This book includes an introduction by the President of the European Parliament, Hon. David Sassoli, and is enriched with images from significant national and European libraries.
Foyer 6:00 PM | Book Presentation
Designing Educational Toys & Spaces
Author: Irene Guerrieri, Publisher: Franco Angeli
With Irene Guerrieri, Anty Pansera, and Rasu Watanabe
The author of Designing Educational Toys & Spaces meets the public at the ADI Design Museum, engaging in conversation with Anty Pansera, a historian and design critic.
TUESDAY, NOVEMBER 12
Foyer 11:30 AM | Book Presentation
AAAUTOSCATTI – 9 principles with multiple anecdotes and useful tips for those who think they’re creative (but it’s others who decide)
Author: Giulio Ceppi, Publisher: PostMedia Books
With Giulio Ceppi, Piero Bassetti, and Francesca Alfano Miglietti
Giulio Ceppi presents AAAUTOSCATTI, featuring an introduction by Piero Bassetti and an afterword by Francesca Alfano Miglietti.
Room 4, 6:00 PM | Book Presentation
Apocalypse in Installments
Author: Roberto Barbolini, Publisher: FuoriAsse Edizioni
An engaging dialogue between author Roberto Barbolini, and speakers Sara Calderoni and Antonella Berni. The public is invited to join a final discussion.
Foyer 6:00 PM | Book Presentation
Berlin Transfer: An Atlas of Aesthetic Ideas
Author: Conrad Bercah, Publisher: LetteraVentidue
With Paolo Conrad Bercah, Simona Malvezzi, and Maurizio De Caro
A public discussion on recent Berlin projects analyzed by Conrad Bercah in Berlin Transfer, using ideas from early German Romanticism.
WEDNESDAY, NOVEMBER 13
Foyer 6:00 PM | Book Presentation
Angelo Cortesi: A Life in Design
Author: Luciano Galimberti, ADI Design Museum
With Aldo Colonetti, Alessandro Colombo, Valentina Fisichella, and Luciano Galimberti
A talk between the author Luciano Galimberti and philosopher Aldo Colonetti on contemporary project culture, with Alessandro Colombo and Valentina Fisichella sharing their exhibition experiences.
Room 4, 6:00 PM | Book Presentation
From the Margins to the Center: A Feminism of the Periphery
Author: Martina Miccichè, Publisher: Sonda
Martina Miccichè discusses sexist urban organization, institutional racism, and gender stereotypes, advocating for the inclusion of often-marginalized individuals.
THURSDAY, NOVEMBER 14
Foyer 5:30 PM | Book Presentation
Communication Design: A Disciplinary Portrait
Author: Valeria Bucchetti, Publisher: Franco Angeli
With Valeria Bucchetti, Mauro Ferraresi, Carlo Martino, and Francesco Zurlo. Introduced by Antonella Andriani
Based on the open-access book Communication Design: A Disciplinary Portrait by Franco Angeli, this talk explores transformations within the visual-graphic design field.
Room 4, 6:00 PM | Book Presentation
I’ll Show You Design: Stories of Avoidable Madness
Author: Marisa Fumagalli, Publisher: Rubbettino
With a tone both ironic and provocative, the book critiques contemporary design that prioritizes aesthetics over functionality, often producing items unintuitive for users.
Foyer 6:45 PM | Book Presentation
Chasing Squares, Fairs, and Sports Halls: An Unexpected Urban Tale
With Gianni Biondillo and Francesco Moser (remote). Organized by Fondazione Fiera Milano
Gianni Biondillo presents a unique urban narrative on Milan’s sports architecture, featuring a remote appearance by cyclist Francesco Moser and his iconic bicycle.
FRIDAY, NOVEMBER 15
Foyer 3:30 PM | Book Presentation
Projects and Territories Between Past and Present
With Antonello Andrea D’Egidio, Sandro Innocenti, Simone Micheli, Dante Benini, Ingrid Paoletti, Olivia Spinelli, Lucia Riva, Roberto Zoia, and Francesca Fantuzzi
The reFRAME collection presents SELECTION 21/24, a documentation of socio-economic evolution from the pandemic to market recovery. The event involves authors, architects, designers, urban planners, and real estate professionals, as well as representatives from Milan’s Politecnico and IED.
Room 4, 5:30 PM | Book Presentation
Space Composition Between Architecture and Nature
With Paola Froncillo, Paolo Lassini, and Valeria Bottelli. Readings by Valeria Ferretti
Foyer 6:00 PM | Book Presentation
Feeling Good: Caimi’s Design for the Future
With Aldo Colonetti, Valentina Fisichella, Luciano Galimberti, ADI Design Museum
A discussion on Caimi Brevetti’s progressive approach to design, focusing on well-being and continuous innovation.
SATURDAY, NOVEMBER 16
Foyer 11:00 AM | Book Presentation
Milan: Architecture that Creates Stories
With Simonetta Bernasconi, Valentina Capocefalo, Laura Defendi, Lucia Flocchini, Fiorenza Pistocchi, and several authors. Presented by editor Silvia Maria Ramasso
Fifteen writers reinterpret iconic Milanese architecture in an original literary journey through key city landmarks.
Room 4, 11:00 AM | Book Presentation
No Expiry Date – Timeless Italian Packaging
Author: Camilla Sernagiotto, Publisher: Ultra Edizioni
SUNDAY, NOVEMBER 17
Foyer 11:00 AM | Book Presentation/Exhibition
Fiat Panda: The Cars That Made History
Author: Francesco Patti, Publisher: Giorgio Nada Editore
With Francesco Patti and Leonardo Acerbi
The Fiat Panda, produced from 1980 to 2003, became an icon in Italian society, impacting everyone from young people to the elderly, families to professionals, across social boundaries. Francesco Patti retraces the history of this masterpiece of rationalist design by Giorgetto Giugiaro, celebrating the Panda as a symbol of Italian culture and a mass-market vehicle. With classic versions and special editions like the 4×4, Young, and Missoni, the Panda is more than a car; it’s part of national culture. The event includes a Panda car exhibition by Milan’s Scuderia Sant Ambroeus.
Room 4, 11:00 AM | Book Presentation with Musical Accompaniment
One Year on the Plateau
Author: Emilio Lussu, Publisher: Einaudi
With Carlo Arrigoni, Mattia Cattaneo, and musical accompaniment by Viola Valsecchi. Organized by Architetti delle Parole
This reading series does not recount the history of the Great War but instead tells personal stories from that tragic period. It offers an intimate look at the war’s impact on those who lived it firsthand. The “Great Captain” is a metaphysical figure, symbolizing the resilience required in both war and everyday life.
Room 4, 12:30 PM | Book Presentation
The Life of Airports: Small Landings in a Suspended World
Author: Luciano Bolzoni, Publisher: Ediciclo Editore
With Luciano Bolzoni and Matteo Ragni
Luciano Bolzoni presents his book, The Life of Airports, exploring the large spaces of airport terminals, where time and speed intertwine with the lives of travelers. Bolzoni and designer Matteo Ragni discuss what it means to inhabit these 24/7 spaces, where travelers become protagonists in a new narrative of arrivals, departures, and encounters.
Room 4, 2:30 PM | Book Presentation
Fashion References for Women and Men Seeking Their Style!
With Fabio Attanasio, Ida Galati, and Laura Pranzetti Lombardini
Ida Galati, a fashion storyteller, and Fabio Attanasio of The Bespoke Dudes share their concept of Fashion 2.0, emphasizing that fashion is both a generational matter and a statement of style. From artisanal and slow fashion to pop and glamour, fashion is a mood crafted to express personal identity. Books: The Secret Language of Fashion by Ida Galati, Life as a Gentleman by Fabio Attanasio, Giunti.
Foyer 3:00 PM | Book Presentation
33 Small Stories of Design
Author: Luciano Galimberti, Publisher: Electa
With Luciano Galimberti and Francesco Zurlo
A dialogue between author Luciano Galimberti and Francesco Zurlo (Politecnico di Milano) on contemporary languages in design communication.
Room 4, 4:30 PM | Book Presentation
Rooms: Living Desire
Author: Luca Molinari, Publisher: Nottetempo
With Luca Molinari and Francesco Librizzi
In Rooms, Luca Molinari explores how factors like industrialization, urbanization, and design have shaped the spaces in our homes. He examines the symbolic roles of rooms like the boudoir and kitchen, considering their connections to female submission and emancipation. Through a detailed analysis of spaces from entryways to studios, Molinari invites reflection on the deeper meaning of these rooms in daily life and their impact on our future living environments.
Foyer 5:30 PM | Book Presentation
Gentrification and Diversity: Rebranding Milan’s Chinatown
Author: Lidia Katia C. Manzo, Publisher: Springer
With Jada Bai, Cesare di Feliciantonio, Marianna d’Ovidio, Claudio Garosci, Marta Lasen, Daniela Licandro, Pierfranco Lionetto, Lidia Katia C. Manzo, Chiara Martucci, Paola Piscitelli, and Francesco Wu
Lidia Manzo and experts discuss the transformations in Milan’s Chinatown, especially in the Canonica-Sarpi district. The discussion highlights resident-merchant conflicts, tensions surrounding gentrification, and how urban diversity can foster cultural exchange and collective growth. Based on over fifteen years of field research, the book uses visual ethnography to examine relationships between residents, entrepreneurs, and urban practices in Milan.
Room 4, 6:30 PM | Book Presentation
Drawing Change: 1994–2024. A Journey Through Society, Technology, and Architecture
Publisher: Editoriale Giorgio Mondadori
With Massimo Roj and Paolo Bovio
Massimo Roj, CEO and co-founder of Progetto CMR, and Paolo Bovio, author with Chora Media and Will, preview Drawing Change 1994-2024, set to be released in December 2024. This book retraces thirty years of history, examining how paradigms and certainties have been challenged in a context of liquid society and technological change. Progetto CMR, a pioneer in integrated design in Italy, represents an innovative approach to space design, responding to rapid social and geopolitical shifts. The book also addresses current challenges and future directions for the coming thirty years.
