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Concept

The historic magazine il Bagno Oggi e Domani turns 50 and celebrates with an exhibition-event, open in the spaces of the ADI Design Museum in Milan from November 6 to 20.

A selection of the covers that best represent a unique and uninterrupted editorial history, from 1973 to the present, will tell an important piece of the evolution of bathroom furnishings, retracing the stages of a sector that, over the decades, has played a central role in transforming styles and habits of daily life.

Through the objects and settings, immortalized in the photographs with which the magazine has interpreted this area of the home over the years, each cover reveals the creative visions, ideas and products, research and technical innovations that have transformed the bathroom into a central place in the design of public and private spaces.